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Fuld Study Hails STRATEGY! As 'Best' CI Software

"Intelligence Software: Reality or Still Virtual Reality? " by Fuld & Company, Inc., named STRATEGY! as the "best example of how software can help CI [Competitive Intelligence] analysts."

Fuld & Company Inc. evaluated twelve software packages used by CI analysts. Fuld & Company report had many great things to say about STRATEGY! :

. . a very flexible reporting tool

In comparison to other CI products, STRATEGY! has the most fully featured analysis-support function.

STRATEGY! is a tool ideal for early-stage CI teams [and] more seasoned CI teams can also benefit from this software . . .


Fuld evaluated the top dozen software products based on five steps in the Competitive Intelligence cycle, a method used in military intelligence and by some CI specialists and consultants to serve top executives. The five steps are: Planning and Direction, Published information, Primary Source Collection, Analysis and Production, and Report and Inform. Each software company was asked to name the steps which their product supports then Fuld evaluated the product on those area(s). STRATEGY! was evaluated on Published Information, Analysis and Production, and Report and Inform.

Because of this unique rating system, Fuld states at the beginning of the study: We believe it is more accurate to note how well the software scored in the categories it fulfilled than to consider just the total score.   Any other company which claims it is the best because of the total score has blatantly disregarded Fuld's own comments on the Fuld study results.

STRATEGY! is the ONLY product ranked ABOVE AVERAGE by Fuld in EVERY single category in which it was evaluated.

Nearly all companies benefit from having a smarter and easier way to organize and use information they gather about their competitive environment. That's why Strategy Software customers come from many different areas: Fortune 1000 companies, many small and mid-size companies, consultants, government agencies and other organizations.

Questions and Answers About the Fuld Study on CI Software

How did the Fuld & Company study evaluate Competitive Intelligence software?

Can any software actually do Competitive Intelligence for me?

What does STRATEGY! do?

What about that other company claiming that it is ranked #1 by Fuld based on total score?


What type of companies use formal Competitive Intelligence software?

What type of companies use STRATEGY! and other Strategy Software products?

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How did the Fuld & Company study evaluate Competitive Intelligence software?

Fuld evaluated the top dozen software products based on five steps in the Competitive Intelligence cycle, a method used in military intelligence and by many CI specialists and consultants for consumption by top executives. The study lists the areas as: Planning and Direction, Published information, Primary Source Collection, Analysis and Production, and Report and Inform. Each software company was asked to identify the steps that their product supports and then were evaluated on those areas. STRATEGY! was evaluated on Published Information, Analysis and Production, and Report and Inform.

Can any software actually do Competitive Intelligence for me?

The Fuld & Company study clearly stated that True analysis will remain a people function, assisted by computer technology. The decision by Fuld to evaluate software on its ability to analyze information is likely because of claims by certain software companies that their product(s) can indeed analyze competitor information.

What does STRATEGY! do?

STRATEGY! delivers up-to-date, insightful and very useful reports about YOUR COMPETITIVE ENVIRONMENT that have obvious, practical value to your company. This is different from very expensive software technology products that promise to serve up Intelligence or that attempt analysis of information in the same way a human being would. Fuld called STRATEGY! the best example of how software can help CI analysts.

What about that other company claiming that it is ranked #1 by Fuld based on total score?

The first page of the Fuld & Company study plainly states: We believe it is more accurate to note how well the software scored in the categories it fulfilled than to consider just the total score. STRATEGY! is the ONLY product ranked ABOVE AVERAGE by Fuld in every category it supports. Getting the most points when adding across all categories simply says that a product attempts to do a lot, but tells you nothing about whether that product is good at what it tries to do. STRATEGY! got high rankings in every category it fulfilled, which is the real measure of value according to the Fuld Study.

What type of companies use formal Competitive Intelligence software?

Software designed to address all or most of the five steps of the Competitive Intelligence Cycle is targeted at specialized CI units in very large companies. Most professionals in these units have CIA or military training. Nearly all have seven figure budgets dedicated to Intelligence reconnaissance and analysis, with unit leaders reporting directly to the CEO. Certain companies that sell extensive CI systems suggest that prospective customers first set up full CI units with a minimum operating budget of a half a million dollars annually before investing even more money in an enterprise CI computer system! Very few companies require this CIA style corporate intelligence capability. In contrast, the majority of organizations just want a practical, effective way to improve how they understand their competitive environment.

What type of companies use STRATEGY! and other Strategy Software products?

Nearly all organizations can benefit from having an easier and more effective way to understand their competitive environment. That's why Strategy Software customers come from many different industries, Fortune 1000 companies, medium size and small companies, government agencies, consultants and other organizations.

The Fuld Study summarized it well when they said that STRATEGY! is a tool ideal for early-stage CI teams [and] more seasoned CI teams can also benefit from this software . . . STRATEGY! is the best software for both beginners and those with more experience in managing competitive environment information.