Strategy Wins Prestigious “Partner of the Year” and “AI Innovation & Application” Awards at NRF 2025

What are the VIP Awards?

This year, Strategy is honored to be recognized as a 2x VIP Award Winner! 

The Partner of the Year award celebrates companies that set the gold standard in retail by delivering exceptional service, fostering a positive workplace culture, and maintaining a strong commitment to customer success—even in the face of challenges. 

The AI Innovation & Application Award recognizes unique partnership with leading retailers on new solutions, or materially enhanced products, to supercharge efficiency and experience with AI. 

A Spotlight on Strategy’s AI + BI Solution

According to Vicki Cantrell, Vendors in Partnership & the VIP Awards Founder, by celebrating good partners and innovative solutions, the VIP awards are “changing how vendors are valued and setting the standard for transformative retail partnerships.” 

By awarding Strategy with two prestigious awards, NRF and VIP have highlighted us as a transformative partner who is committed to a customer0first approach by offering innovative solutions like Strategy One.  

Strategy One, formerly MicroStrategy ONE, is our AI+BI platform that helps users automate workflows and drive better business decisions from anywhere, at any time.  

Accelerating business intelligence through AI, Strategy One offers access to AI-powered workflows, unlimited data sources, cloud-native technologies, and unparalleled performance to speed up time from data to action. 

The following testimonials highlight some of the methods we use to promote a customer-first approach and offer solutions that foster a smarter, data-driven retail collaboration. 

Strategy “democratizes data in a safe, governed, consistent, and well-managed way”

By pioneering data analytics and AI solutions, Strategy One helps businesses overcome common barriers such as data silos and ensures that data investments drive value for each customer. 
 
As New Zealand's largest non-food retailer, The Warehouse Group faced an economic recession, yet they were determined to foster greater independence among employees. They collaborated with Strategy to harness the power of their data and launched a custom generative AI solution. Here’s how it made a difference. 

Keryn McKenzie, Chapter Area Lead, Data, Insights & Services for The Warehouse Group, expressed her pride in the collaboration and noted that “we’ve chosen Strategy again and again for 20 years” because they help us “democratize data in a safe, governed, consistent, and well-managed way.” 

Strategy “asks questions and gives insights right away”

In addition to supporting data democratization, Strategy focuses on providing industry-leading AI solutions, empowering clients to refine supply chain service levels with data and AI. 

One such client, Federated Co-Operatives, lacked a dedicated supply chain team despite running for more than ninety years. By adopting Strategy Cloud, the client accessed AI capabilities and discovered an efficient method for managing their data architecture. Learn more about how Strategy connected their supply chains through data analytics.  

According to Nena Pidskalny, Director of Supply Chain Strategy at Federated Co-Operatives, “With Strategy as our partner, we can unlock insights into our business and drive better decision-making,” while asking questions and receiving insights “right away.” 

Strategy “empowers frontline employees” globally

Strategy helps businesses—whether enterprise-level or local—fulfill their promises to customers and enables each frontline worker to make data-backed decisions. 

Victoria's Secret, the world's largest intimate specialty retailer, wished to refine customer analytics and enable frontline workers in over 1,300 stores across 70 countries to make impactful sales decisions. 

According to Carl Baxter, Senior Manager of Reporting & Analytics at Victoria's Secret,  
the company couldn't “speak with every one of our customers,” yet required workers to make time-sensitive decisions about promotions, assortment changes, and other operational tasks. 

By filtering and visualizing their data through Strategy’s unified analytics platform, Victoria’s Secret gained the comprehensive insights needed to plan effective promotions, deliver the best assortments, and ensure the right product was in the right place at the right locations. 
Discover how Strategy put data at Victoria's Secret's fingertips. 

Strategy One: Powering intelligence everywhere.

These testimonials exemplify Strategy’s strong customer-first approach and solidify our commitment to helping businesses better understand data and leverage actionable insights.  

While we are honored to have been nominated and selected to win the prestigious Partner of the Year and AI Innovation & Application Awards, we know that the work has just begun.  

With Strategy One, we are determined to push the boundaries of innovation and offer an exceptional solution that can be trusted to deliver intelligence everywhere. 

From beautiful data visualizations to tailored AI bots— Discover the Transformative Power of Strategy One.