GUESS: Unlocking Precise, Data-Backed Insights with AI Bots

Struggling with bottlenecks, delays, and time-consuming data processes?

Discover how GUESS unlocked data analytics to better understand customer needs and market trend insights.

GUESS is a global lifestyle, clothing, and accessories brand serving wholesale and online channels plus 1,500+ stores in more than 90 countries worldwide.

With a mission to deliver products and services of uncompromising quality, GUESS prioritizes data analytics for customer-driven decision-making.

The Challenges

Their process of merging and visualizing data for stakeholders across 90 countries was ineffective and time-consuming.

Employees translated complex, location-based metrics into company-wide key performance indicators (KPIs), resulting in constant miscommunication and human errors.

This overburdened subject matter experts (SMEs) who were tasked with interpreting and validating data, creating bottlenecks. Any delays or constraints in the SMEs workload had an impact on the overall reporting timeline.

By the time a stakeholder received the first version of a report or dashboard, a significant amount of time had passed. This caused further delays or impacted critical decisions due to outdated data.

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The Issues faced by GUESS

Multiple Data Silos

Each store’s data was collected and managed in isolation, creating a fragmented workflow.

Lengthy Data Wrangling

Data engineers had to conduct lengthy critical analysis and data translation, adding to overall project timelines.

Costly Analysis

GUESS relied on outdated BI tools, attributes and filters, which were resource-intensive and expensive.

Delayed Feedback Loops

The feedback data wrangling process resulted in multiple cycles of refining reports and dashboards, causing extensive delays.

The Solution

GUESS integrated Strategy One, the AI-powered BI platform designed to simplify data management and enhance decision-making.

The retailer leveraged Strategy One’s AI capabilities to create custom Auto Bots that were tailored to understand the context of its business.

Auto Bots allowed non-technical users to conduct analysis using natural language queries, reducing reliance on data engineers.

They streamlined the data wrangling process and minimized the need for multiple cycles of report refinement.

Strategy One’s AI-powered analytics improved understanding of customer behavior and preferences.

Strategy One ensured real-time, accurate data responses to user queries, significantly reducing delays caused by human error.

The Impact

With AI natively built into Strategy One, GUESS uncovered insights, created sophisticated dashboards, and unlocked the ability to build custom solutions for each department.

The Auto Bots offered precise, data-backed responses that GUESS used to investigate changing trends and formulate long-term strategic decisions.

Strategy One’s data output allowed GUESS to promptly analyze buyer patterns, discover gaps in the market, and unlock a bird’s-eye-view of its global operations.

Streamlined data processes.

Ensured user-friendly data access.

Unlocked in-depth customer research.

Eliminated the risk of human error.

Removed delays in the feedback loop.

Centralized data across 90 countries.

Enabled real-time data for decision-making.

Automated report generation.

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See how GUESS uses Strategy One’s AI capabilities to:

Transform long-term decision-making

Deliver incredible customer experience

Innovate operations across 1,500+ stores

Trusted by some of the world's most well-known and demanding organizations

Discover how your business can achieve similar results with Strategy One

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