Victoria’s Secret: Turning Text-Heavy PDFs into Dynamic, AI-Powered Reports

Tired of wasting time on outdated, manual reporting? See how Victoria’s Secret revolutionized product identification with Strategy One’s AI-powered dashboards— unlocking real-time insights and seamless data verification.

Victoria's Secret is the world’s largest intimate specialty retailer, with over 1,300 stores in 70 countries.

With a diverse product range—from lingerie and sleepwear to athleisure and fine fragrance—Victoria’s Secret is dedicated to empowering women worldwide.

The Challenge

Victoria’s Secret’s internal product database relied solely on text descriptions and basic color codes, making product differentiation slow and frustrating for associates.

Associates manually searched through long lists, leading to frequent errors and inefficiencies.

The time-consuming process delayed services and created bottlenecks across key operations, including inventory management, supply chain efficiency, and customer service.

Victoria’s Secret faced not only inventory inaccuracies and customer dissatisfaction but also risked financial losses and critical damage to its brand reputation.

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The Issues faced by Victoria’s Secret

Inefficient Process

Associates had to capture website screenshots, paste them into PowerPoint, and create PDFs manually—a tedious and time-consuming process.

Complex & Lengthy Reports

Without a structured framework, reports became cluttered with massive PDFs and spreadsheets, forcing associates to scroll endlessly for insights.

Difficulty in Product Identification

Generic text descriptions and color codes lacked clarity, making it hard for new associates to identify products accurately, leading to frequent mistakes.

Lack of Visual Depth

Missing images meant products lacked differentiation, making it impossible for associates to identify them quickly.

Difficulty in Trend Identification

Without visuals, spotting product performance trends took too long, delaying key business decisions.

Operational Challenges

Store associates had to scan each item physically to determine markdowns, wasting time and resources.

The Solutions

Victoria’s Secret partnered with Strategy One, an AI-powered BI platform designed to simplify data management and enhance operational efficiency.

The retailer leveraged Strategy One’s advanced integrations to import all images and descriptions into a unified, searchable database.

Next, Victoria’s Secret implemented Strategy One’s embedded analytics, creating custom selectors and filters that allowed associates to switch views easily and focus on specific attributes like categories, collections, or colors.

Strategy One developed a custom barcode scanner solution, enabling associates to instantly filter datasets and see matching product images by simply scanning barcodes.

The Impact

With Strategy One, Victoria’s Secret transformed its product identification process using intuitive dashboards, AI-powered insights, and real-time data filtering.

The new solution empowered store associates with seamless access to product data, giving them more time to engage with customers.

Faster, More Efficient Reporting

Interactive dashboards with product images made data access quicker and more intuitive.

Improved Product Identification

Clear visual product references enabled faster and more accurate item recognition.

Simplified Markdown Process

AI-enhanced visual displays reduced errors and sped up markdown execution.

Optimized Data Navigation

Advanced filtering and dynamic data views helped associates analyze insights in seconds.

Faster Trend Recognition

New data visualization layers made it easier to spot sales trends instantly.

Operational Efficiency

Instant product verification in real-time reduced manual work and inefficiencies.

Better User Experience

A modern, user-friendly dashboard helped new hires get up to speed effortlessly.

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Watch how Victoria’s Secret used Strategy One to revolutionize its analytics and:

Transform visual reporting

Enhance product identification

Boost operational efficiency

Drive real-time insights

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