Strategy Wins Big at NRF 2025: Partner of the Year & AI Innovation Awards

Strategy leaves New York City with two statuettes: “Partner of the Year” and “AI Innovation & Application” at NRF 2025, solidifying its position as a leader in AI-driven business intelligence.
The Vendors in Partnership (VIP) Awards, co-sponsored by the National Retail Federation (NRF), recognize exceptional collaboration between vendors and retailers.
The following client testimonials not only underline our customer-first approach but also highlight our key goals for achieving smarter, data-driven retail collaboration in 2025.

Strategy “democratizes data in a safe, governed, consistent, and well-managed way”

Strategy’s aim is to pioneer data analytics and AI solutions, helping businesses overcome common barriers such as data silos and delivery bottlenecks.

As New Zealand's largest non-food retailer, The Warehouse Group faced an economic recession yet remained committed to fostering greater employee independence.

By collaborating with Strategy, they harnessed their data power and launched a custom generative AI Solution — “Budget Bot”. Here’s how it made a difference.
Keryn McKenzie, Chapter Area Lead, Data, Insights & Services for The Warehouse Group, expressed her pride in the collaboration and noted:

“We’ve chosen Strategy again and again for 20 years because they help us democratize data in a safe, governed, consistent, and well-managed way.”

Strategy “asks questions and gives insight right away”

Beyond data democratization, Strategy is focused on delivering industry-leading AI solutions, empowering clients to refine supply chain service levels with data-driven insights.
One such client, Federated Co-Operatives, lacked a dedicated supply chain team despite running for more than ninety years.
By adopting Strategy Cloud, they unlocked AI capabilities and discovered an efficient method for managing data architecture. Learn more about how Strategy connected their supply chains through data analytics.
Nena Pidskalny, Director of Supply Chain Strategy at Federated Co-Operatives, emphasized:

“With Strategy as our partner, we can unlock insights into our business and drive better decision-making,” while asking questions and receiving insights “right away.”

Strategy “empowers frontline employees” globally

Strategy also enables businesses, whether enterprise-level or local retailers, to keep their promises to customers while ensuring each frontline worker makes data-backed decisions.
For example, Victoria's Secret, the world’s largest intimate specialty retailer, sought to refine customer analytics and empower frontline workers with data-driven insights to make impactful sales decisions.
According to Carl Baxter, Senior Manager of Reporting & Analytics at Victoria’s Secret:

"We couldn't speak with every one of our customers, so we needed our frontline employees across 1,300 stores in 70 countries to make key decisions about promotions, assortment changes, and operations."

However, By leveraging unified analytics, frontline employees gained comprehensive insights to plan effective promotions, optimize assortments, and ensure the right product was in the right place at the right time.
Learn more about how Strategy put data at Victoria's Secret's fingertips.

Strategy “sets the standard for transformative retail partnerships.”

Winning Partner of the Year and AI Innovation & Application highlights Strategy’s commitment to helping businesses better understand customer needs and leverage AI-powered insights.
During our acceptance speech, we emphasized: “it truly takes a partnership that is trusted, reliable, and dedicated to helping clients achieve their goals.”

Through advanced AI-driven retail analytics, Strategy delivers:

• A Generative AI bot that is simple, natural to use, and available across mobile, embedded apps, and web browsers.
• Cloud-native architecture that scales analytics faster with unlimited cloud power.
• Unparalleled data security, ensuring all insights remain safe, governed, and compliant.

As Vicki Cantrell, CEO of Vendors in Partnership (VIP), reiterated during the ceremony,

"By celebrating good partners and innovative solutions, we are setting the standard for transformative retail partnerships."

Experience the difference Strategy makes

While these awards are a proud milestone, Strategy remains committed to delivering exceptional service and transforming retail partnerships through cutting-edge business intelligence (BI) solutions.
Start your journey with Strategy today and experience:

• Beautiful data visualizations
• Optimized omnichannel experiences
• Seamless analytics deployment

Unlock your free 30-day trial now and see the Strategy advantage firsthand.