MicroStrategy Cookies Policy

Effective March 19, 2021

Cookies and Similar Technologies

When you use our websites, we may collect certain information by automated means, such as cookies. A "cookie" is a file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's browser or to store information or settings on the device.

The information we collect in this manner enables us to better serve you when you return to our sites - for example, it can "remember" your email address to save you having to enter it manually upon your return. We also use cookies to track responses to our marketing materials, such as emails and online advertisements. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please be aware that restricting cookies may impact on the functionality of this website. We also have a preference center which is available to access in the cookie banner that appears when you first visit our website. You can access this via the “Cookie Settings” option in the banner. In this preference center you have the choice whether to allow cookies to be set on your device. More detail on these cookies is set out below.

Categories of cookies used on this website

This website uses a number of different categories of cookies in particular:

Cookies “strictly necessary” for functionality of a website’s platform. These cookies are essential in order to enable users to move around a website and use its features. These are always active, and cannot be turned off, when you visit our website, as stated in the preference centre.

“Performance” cookies which collect information about how users navigate a website, for instance which pages users access most frequently. They identify how users interact with a website, find out which pages seem to hold people up, which pages are not used often, which pages take a long time to load, what pages users tend to visit and in what order. These cookies can be turned off via the preference centre but please note that this will mean that our website will not remember your interactions with our website.

“Functionality” cookies which allow a website to remember choices made by a user based on e.g. language or region of user. These cookies can be turned off via the preference centre, however if you turn these off some of the services on the site may not function.

“Targeting or advertising” cookies used on a website to deliver adverts relevant to an identified machine or other device (not a named or otherwise identifiable person) which are tailored to interests associated with the website activity tied to that machine or device. For example, if cookie on a third party website recognises that a particular product was purchased from a particular device, that cookie may “talk to” marketing cookies on this website to ensure advertisements about similar products are displayed when this website is accessed from that device. These cookies are also used to limit the number of times a user sees an advertisement as well as to help measure the effectiveness of the advertising campaign. They may also remember that this website has been visited from a device and share that information with marketing organisations. They may be used to monitor from which advertising source a user was first directed towards a website, so that the operator of that website knows whether it is worth investing in a particular advertising source. Usually this type of cookie will be operated by a third party. These cookies are optional and can be turned off via the preference centre. Please note that we will not set these types of cookies automatically without your consent.

Cookies are either stored in memory (session cookies) or placed on the user’s hard disk (persistent cookies). The key difference between the two is the time of expiration. Session cookies expire at the end of the session, i.e. when a user closes his browser window, the session cookie is deleted. Persistent cookies do not expire at the end of the session and remain on the hard disk. Session cookies allow users to be recognized within a website so any page changes or item or data selection he does are remembered from page to page. For more information on the cookies we use on this website please see the cookies table below.

Third Party Cookies

Some of our websites also use marketing automation technology (Marketo) to collect data on visitor behavior. These Marketo cookies help us track your visits to our websites and enable us to create an engaging marketing experience for you. We also use Marketo cookies to understand your interaction with the emails we send you, and to ensure we’re sending you relevant information; specifically, Marketo cookies let us know whether our emails have been opened, and which links are clicked. For more information on Marketo’s privacy and cookie policy, please click here.

Some of our websites may also feature cookies associated with certain unaffiliated companies. For example, we partner with other companies to provide you with connections to certain social networks, such as LinkedIn and Twitter, and to provide you with additional features such as YouTube. By engaging with such other companies’ sites, such companies may place session or persistent cookies on your device. This may allow these third-parties to collect information about your online activities over time and across websites. The use of these cookies is subject to such third-parties’ own cookie and privacy policies, which MicroStrategy strongly recommends you review.

Web Analytics and Interest-Based Advertising

We may use web analytics services on our websites, such as those of Google Analytics. The service providers that administer these services use technologies such as cookies to help us analyze how visitors use the site. The information collected through these means (including IP address) is disclosed to or collected directly by these service providers, who use the information to evaluate use of the website or for advertising purposes, as described below.

Some of our online advertising takes place through Google Display Advertising. As part of this program, we use Google Analytics features such as Retargeting. In connection with that feature and others offered by ad networks, we and the operators of ad networks, including Google, may use third-party cookies (such as the DoubleClick cookie) – and in some cases first-party cookies (such as the Google Analytics cookie) – to inform, optimize, and serve ads across the internet based on a user’s past visits to our website.

We do this to help make sure the Website is meeting the needs of its users and to help us make improvements. We use cookies on our Website to:

recognize you whenever you visit the Website;
count the number of times you have visited the Website including when your first and last visit occurred;
take note of the time you enter the Website; and
track where you came from, including the search engine you use, the link you clicked on, the keyword you used and where in the world you are when you access the Website.

You can opt out of Google Analytics for Display Advertising or customize Google Display Network ads using the Google Ads Preferences Manager. To disable Google Analytics in general, please download the browser add-on for the deactivation of Google Analytics provided by Google at https://tools.google.com/dlpage/gaoptout. To learn more about other ad networks, including how to opt out, click here.

Do Not Track

Some web browsers and mobile devices incorporate a “do not track” feature that, when enabled, signals to websites and online services that you do not wish to be tracked. Because there is not yet an accepted standard for how to respond to such a do-not-track signal, we do not recognize or respond to these signals.

Cookies Table

Please see below for the cookies used on this website, information on what the cookie does, the category of cookie and duration that the cookie is set for.

Name	Category	Description	Persistent/Session	Duration
Strictly Necessary
OptanonConsent	Strictly necessary – First Party	This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users’ browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.	Persistent	364 days
JSESSIONID	Strictly necessary – First Party	General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.	Persistent	9 minutes
_dc_gtm_UA-xxxxxxxx	Strictly necessary – First Party	This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.	Persistent	1 minute
AWSALBCORS	Strictly necessary – First Party	This cookie is managed by AWS and is used for load balancing.	Persistent	7 days
AWSALB	Strictly necessary – First Party	This cookie is managed by AWS and is generated by the Application load balancer in the Amazon Web Services.	Persistent	7 days
_cfduid	Strictly necessary – Third Party	Host is cookielaw.org and is used by CDN services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.	Persistent	30 days
bm_sv	Strictly necessary – Third Party	This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website.	Persistent	2 hours
ak_bmsc	Strictly necessary – Third Party	This cookie is used by Akamai to optimize site security by distinguishing between humans and bots.	Persistent	2 hours
_cfduid	Strictly necessary – Third Party	Host is onetrust.com and this cookie is used by CDN services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.	Persistent	30 days
_cfduid	Strictly necessary – Third Party	Host is adsymptotic.com and is used by CDN services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.	Persistent	30 days
Performance Cookies
s_cc	Performance – First party	Adobe Analytics cookie that determines whether cookies are enabled in the browser.	Session	Session
_hjAbsoluteSessionInProgress	Performance – First party	This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie.	Persistent	30 minutes
_gid	Performance – First party	This cookie name is installed by Google Universal Analytics. This cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including number of visitors, the source where they come from, and pages visited in an anonymous format.	Persistent	24 hours
_gaexp	Performance – First party	This cookie is used to determine a user's inclusion in an A/B experiment via Google Optimize and the expiry of experiments a user has been included in. Google Optimize is used to enhance user experience on our website.	Persistent	67 days
_gclxxxx	Performance – First party	This cookie is used by Google Analytics as a Google conversion tracking cookie and to understand user interaction with the website.	Persistent	3 months
s_ppv	Performance – First party	Adobe Analytics cookie that stores information on the percentage of the page displayed.	Session	Session
gpv_pn	Performance – First party	Adobe Analytics cookie set to identify the previous page name to allow monitoring of user flow.	Persistent	30 minutes
s_getNewRepeat	Performance – First party	Adobe Analytics cookie which determines if visitor is new to site or not.	Persistent	30 days
_gat_UA-	Performance – First party	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit or throttle the amount of data recorded by Google on high traffic volume websites.	Persistent	1 minute
_ga	Performance – First party	This cookie is installed by Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier and store information anonymously. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.	Persistent	2 years
_hjIncludedInPageviewSample	Performance – First and third party	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.	Persistent	30 minutes
_hjid	Performance – First party	Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.	Persistent	365 days
_hjFirstSeen	Performance – First party	Hotjar cookie set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user.	Session	Session
_hjTLDTest	Performance – First party	When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.	Session	Session
_mkto_trk .	Performance – First party	This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness	Persistent	2 years
s_lv_s	Performance – First party	This is an Adobe Analytics cookie that differentiates between users and gather statistical data regarding user actions on the website and site traffic.	Persistent	30 minutes
test	Performance – First party	Adobe Analytics site tracking.	Session	Session
s_lv	Performance – First party	This cookie name is associated with Adobe Analytics. It is used to identify the time (in days) between two visits by the same visitor (identified by an id number).	Persistent	3 years
Functionality Cookies
GlobalAd	Functionality – First party	Cookie used to show/hide global AD banner	Session	Session
LoginCookie	Functionality – First party	Cookie used to track user info between microstrategy.com sub domains	Persistent	24 hours
__RequestVerificationToken_L0xvZ2luTmV30	Functionality – First party	Cookie used to track user sign-in information when creating account	Session	Session
Targeting Cookies
AMCV_*AdobeOrg	Targeting – First party	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organization identifier to allow a company to track users across their domains and services.	Persistent	2 years
_uetsid	Targeting – First party	This cookie is used to collect analytical information about how visitors use the website. This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.	Persistent	24 hours
AMCVS_*AdobeOrg	Targeting – First party	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organization identifier.	Session	Session
lidc	Targeting – Third party	This cookie is set by LinkedIn and is used for routing and to optimize data center selection	Persistent	24 hours
bscookie	Targeting – Third party	This cookie is set by LinkedIn and is a browser ID cookie used for tracking the use of embedded services.	Persistent	2 years
everest_session_v2	Targeting – Third party	This cookie is set under the eversttech.net domain and used to display personalized and relevant ads to the users and measures the efficiency of the ad campaign.	Session	Session
dpm	Targeting – Third party	This cookie is set by demdex.net and assigns a unique ID to each visiting user that allows third party advertisers to target that user with relevant ads.	Persistent	6 months
MUID	Targeting – Third party	This cookie is used by Microsoft as a unique identifier and is set by embedded Microsoft scripts. The purpose of the cookie is to synchronize the ID across different Microsoft domains to enable user tracking.	Persistent	1 year, 24 days
everest_g_v2	Targeting – Third party	This cookie is set under the eversttech.net domain and used to map clicks to other events on the host website.	Persistent	2 years
personalization_id	Targeting – Third party	This cookie is set by twitter.com. It is used to integrate the sharing features of this social media site.	Persistent	2 years
uuid2	Targeting – Third party	This cookie is set by AppNexus and stores information that helps in distinguishing between devices and browsers. This information is used to select advertisements served by the platform and assess the performance of the advertisement.	Persistent	3 months
demdex	Targeting – Third party	This cookie is set under the domain demdex.net and helps Adobe Audience Manager perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.	Persistent	6 months
bcookie	Targeting – Third party	This cookie is set by LinkedIn and its purpose is to enable LinkedIn functionalities on the page.	Persistent	2 years
UserMatchHistory	Targeting – Third party	This cookie is set by LinkedIn and used to track visitors on multiple websites in order to present relevant advertising content based on the visitor’s preferences.	Persistent	30 days
test_cookie	Targeting – Third party	This cookie is set by doubleclick.net. The purpose is to determine if the users’ browser supports cookies.	Persistent	14 minutes
lang	Targeting – Third party	This cookie is set by LinkedIn and is used to store the language preferences of a user to serve up content in that stored language the next time the user visits the website.	Session	Session
IDE	Targeting – Third party	This cookie is used by Google DoubleClick and stores information about how the user uses the website and any other advertisements before visiting the site. This is used to present users with ads that are relevant to them according to the user profile.	Persistent	1 year, 24 days
lissc	Targeting – Third party	This cookie is set by LinkedIn and is used for tracking embedded service.	Persistent	365 days
li_sugr	Targeting – Third party	This cookie is set by LinkedIn and used by LinkedIn Insight Tag for browser identifier.	Persistent	3 months

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are disabled. You can do this also via the cookie’s preference center. If you do this, please be aware that you may lose some of the functionality of the Website. For further information about cookies and how to disable them please go to www.aboutcookies.org or www.allaboutcookies.org.

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